Hotel Merch Collabs that have a chokehold on our AMEX
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Picture this: you’re on a sun-splashed terrace somewhere on the med at this seasons most iconic hotel, rocking a limited edition robe that screams resort couture.
Once upon a time, you checked into a hotel and slipped into a fluffy robe purely for the vibes. Now? That robe is limited-edition, sold out online, and part of a highly curated collab with a cult fashion house. Welcome to 2025, where luxury hotels have officially made the leap from five-star stays to wearable status symbols.
This isn’t just a holiday, babe. This is a lifestyle drop with room service.
The lines between fashion and travel have blurred, and not in the blurry-lens, Amalfi-coast-at-dusk way. We're talking strategic, full-blown aesthetic world-building. Hotels aren't just hosting fashion labels, they're becoming them. Think Jacquemus beach clubs taking over Monte-Carlo’s coastline, Aman launching tennis kits that look like they belong in a Chanel campaign, and Frame turning the Ritz Paris into a denim-adjacent moodboard for the “rich girl off-duty” uniform.
Why now? Because today’s traveller doesn’t just want escapism. She wants alignment. Identity. And merch. Something tactile to bring home that says “I summered where the taste is made.” And the best part? You don’t have to be on a press trip or honeymoon to tap in. Just book smart (through the TP team obviously), pack your best 'fit, and have your AMEX at the ready.
We’re deep in the era of hotel-as-brand, and fashion is the new front desk. These collabs aren’t just souvenirs, they’re social currency, and if you're playing the game right, they’re the quiet flex signalling that you go where it’s happening.
So here’s your 2025 hotlist of the hotel‑fashion crossovers that are worth booking a flight for, and yes, you can book every single one of them through Travel Project. Because this isn’t just travel planning, it’s a very well‑styled movement that we’re onboard with.
Hotel‑Fashion collabs in 2025: they’re aspirational receipts for your life, complete with logos, lines, and brag‑worthy drops. These are our favourites, ready for you to book for your next vacay.
Jacquemus × Monte‑Carlo Beach Club
→ MONACO
Summer 2025’s pièce de résistance: an entire beach club drenched in Jacquemus’s banana‑yellow and black‑and‑white stripes. Sunbeds start at €150/day, but you’re paying for the full sensory takeover. From striped loungers to two pop‑up boutiques on the pier. Exclusive towels, logo tees, parasols; this is Riviera chic in full effect.
Collab runs through 7 October, 2025.
Highsnobiety ×
Hotel Il Pellicano
→ ITALY
For its 60th birthday in June 2025, Il Pellicano teamed up with Highsnobiety to drop a capsule dripping in Mediterranean ease: terry cloth sets, T‑shirts, accessories, and even a pétanque set inspired by the coast. Authentic, elevated, and perfectly souvenir‑worthy.
Honestly the most drool & cool worthy way to spend your Euro Summer. Poolside at Hotel il Pellicano with your High Snobiety collab loot.
Sporty & Rich ×
Le Bristol Paris
→ FRANCE
Less spectacle, more slouchy elegance: think monogrammed pyjama shorts, logo hoodies, sporty socks. It captures Le Bristol’s timeless ease fused with an indulgent blend of Parisian poise and laid‑back luxury.
Absolute wardrobe MVP for your days prancing around Paris.
CDLP ×
Hotel Passalacqua
→ ITALY
Named the World’s Best Hotel in 2023, Passalacqua is an 18th-century masterpiece on the shores of Lake Como. This exclusive capsule collection is a refined ode to la dolce vita, celebrating the elegance and ease of Italian summer living. Think bathroom-ready bathrobes and tees embroidered with the fish trio crest. If you know, you know.
Frame ×
Ritz Paris
→ FRANCE
Caps that cost more than your flight home? Yes, but they’re worth it. The Ritz × Frame range includes that cult cap, slogan tees and luxe polos, riffing on the grand dame’s crest and legacy. It’s quiet luxury reinterpreted through streetwear. Parisian elegance and iconic luxury for a timeless style (as per the Ritz).
Staud ×
St. Regis Hotels
→ MEXICO & FLORIDA
This season, St. Regis teamed up with the West Coast cult label Staud to drop a resort accessories capsule that feels like vacation in wearable form: raffia totes, beaded bucket hats, woven beach bags, and statement straw pieces. The aesthetic is a low-key, high-design nod to coastal glamour rather than a runway moment, and it’s exactly the kind of collab that speaks to the Travel Project crowd.
These hotel × fashion collabs are not just merch, they’re badges of narrative. They let you say: “I was there,” without the humble‑brag verbal gymnastics. Visit them, wear them, post them. They’re the ultimate way to book experiences and access a capsule wardrobe built from your wanderlust.
So go on, fill your Travel Project cart once we’ve booked your dream vacation to these iconic portals in the Hotel world. These collabs aren’t just capital consumption; they’re capital style.
Need help picking dates or seeing which collab still has stock? Just shout, the Travel Project team have the insider track to get you the best rooms at all of these places.
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